Introductory shot;
A member of the public looking through records which compliments the voice over - this immediately introduces the topic of music and the public.
This shot is of a teenage girl downloading music on iTunes on her iPhone; this illustrates the fact that people can download music wherever they want via the internet. We also decided to use a teenage girl as our model since teenagers are our main target audience and she was a suitable representative.
Shot of hand handling CDs;
Emphasises the fact that CD sales have declined and seeing someone buy CDs is something we rarely see nowadays
Shot of iTunes;
Emphasises the increase in digital downloads as well as illustrating how digital downloads can be carried out
Found footage of Ed Sheeran and Adele;
This footage is complimented by the voiceover and gives the audience an idea of who these artists are as well as demonstrating artists that have been affected by illegal downloads
Cut to local artist (A.Star);
This shot introduces the artist just before the interview as well as reinforcing what the reporter has to say about upcoming artists "feeling the heat"
Interview with A.Star;
This interview gives us another perspective on the fundamentals of file sharing It allows the audience to grasp a larger scope of the concept of illegal downloads by letting an upcoming artist share his view on the matter.
Framing was maintained in a way that the interviewee was seen in the right column and was not looking at the camera as this is a convention of a news package, and the subtitle is a visual aid for the audience to see who he is, we wanted it to enter and exit smoothly.
Cutaways of the artist in the studio gives the audience a larger idea of what he does as well as keeping attention.
Facts and statistics;
We included a black and white background so that the images in the back aren't to distracting. The background blurs when the text appears so that the text can be seen clearly. Parts of the text are highlighted purple to add emphasis as well as maintaining branding and consistency.
Shot of websites;
Illustrates how many websites there are where file sharing is possible as well as showing how easy it is to do so. These shots also demonstrate how internet plays a major role in the decline of CD sales and rise in illegal downloads.
Interview with record label manager;
The subtitle stripe enters and exits smoothly so that it doesn't interfere too much with the footage. The interviewee is positioned in the left frame and is not looking at the camera - this is to maintain professionalism. Cutaways are used before and during the interview initially to introduce the manager and show the audience what he does.
Shot of illegal downloads on Google;
This further illustrates how easy it is to download music illegally via the internet.
Vox pops;
These grant a broader scope on the debate about file sharing by getting thoughts and opinions from the public, this helps us to come to a finer conclusion on the general opinion of file sharing. We aimed to get young recipients as that is our target audience and their opinions are most valued.
Shot of Adele;
A filler shot to once again emphasise the kind of people that illegal downloading affects.
Shot of HMV;
This shows how jobs have been lost and stores have been closed because of the increase in digital downloads - this demonstrates that the internet is partially killing the music industry which is the point we are trying to make. We wanted these shots to be powerful so that the audience feel emphatic.
Shot going back to local artist;
This emphasises how upcoming artists work hard and are not able to progress because of how the internet is manipulated
Last shot;
A summary shot that gradually blurs out. It's as thought the last statement made by the reporter is targeted at the public.
Throughout the news package we kept the title of our news channel in the top left in order to maintain branding and we kept the "press red" button in the top right - these are often seen on news channels and adds professionalism.
#AB
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