Introductory shot;
A member of the public looking through records which compliments the voice over - this immediately introduces the topic of music and the public.
This shot is of a teenage girl downloading music on iTunes on her iPhone; this illustrates the fact that people can download music wherever they want via the internet. We also decided to use a teenage girl as our model since teenagers are our main target audience and she was a suitable representative.
Shot of hand handling CDs;
Emphasises the fact that CD sales have declined and seeing someone buy CDs is something we rarely see nowadays
Shot of iTunes;
Emphasises the increase in digital downloads as well as illustrating how digital downloads can be carried out
Found footage of Ed Sheeran and Adele;
This footage is complimented by the voiceover and gives the audience an idea of who these artists are as well as demonstrating artists that have been affected by illegal downloads
Cut to local artist (A.Star);
This shot introduces the artist just before the interview as well as reinforcing what the reporter has to say about upcoming artists "feeling the heat"
Interview with A.Star;
This interview gives us another perspective on the fundamentals of file sharing It allows the audience to grasp a larger scope of the concept of illegal downloads by letting an upcoming artist share his view on the matter.
Framing was maintained in a way that the interviewee was seen in the right column and was not looking at the camera as this is a convention of a news package, and the subtitle is a visual aid for the audience to see who he is, we wanted it to enter and exit smoothly.
Cutaways of the artist in the studio gives the audience a larger idea of what he does as well as keeping attention.
Facts and statistics;
We included a black and white background so that the images in the back aren't to distracting. The background blurs when the text appears so that the text can be seen clearly. Parts of the text are highlighted purple to add emphasis as well as maintaining branding and consistency.
Shot of websites;
Illustrates how many websites there are where file sharing is possible as well as showing how easy it is to do so. These shots also demonstrate how internet plays a major role in the decline of CD sales and rise in illegal downloads.
Interview with record label manager;
The subtitle stripe enters and exits smoothly so that it doesn't interfere too much with the footage. The interviewee is positioned in the left frame and is not looking at the camera - this is to maintain professionalism. Cutaways are used before and during the interview initially to introduce the manager and show the audience what he does.
Shot of illegal downloads on Google;
This further illustrates how easy it is to download music illegally via the internet.
Vox pops;
These grant a broader scope on the debate about file sharing by getting thoughts and opinions from the public, this helps us to come to a finer conclusion on the general opinion of file sharing. We aimed to get young recipients as that is our target audience and their opinions are most valued.
Shot of Adele;
A filler shot to once again emphasise the kind of people that illegal downloading affects.
Shot of HMV;
This shows how jobs have been lost and stores have been closed because of the increase in digital downloads - this demonstrates that the internet is partially killing the music industry which is the point we are trying to make. We wanted these shots to be powerful so that the audience feel emphatic.
Shot going back to local artist;
This emphasises how upcoming artists work hard and are not able to progress because of how the internet is manipulated
Last shot;
A summary shot that gradually blurs out. It's as thought the last statement made by the reporter is targeted at the public.
Throughout the news package we kept the title of our news channel in the top left in order to maintain branding and we kept the "press red" button in the top right - these are often seen on news channels and adds professionalism.
#AB
Thursday, 21 March 2013
Editing the News Package
We had many things we needed to do in order to reach our goal.
We had re-filmed the vox pops and luckily got some great answers!
Whilst editing we realised some of the answers were quite lengthy and had to cut them and make transitions between each vox pop to make sure it flowed properly.
We put in the right place of our news package and checked that it flowed correctly and it did.
I put a 'fade in audio and video' and a 'fade out audio and video' on each vox pop, however I noticed that the video fades out too early and the person is still speaking. I had to shorten each video fade. Then I realised that the audio was fading out too early and the ends of their sentences weren't being heard. As a result, I made the audio fade out much later so that the person could be heard properly.
There were some minor issues like there was a subtitle stripe coming up where it wasn't supposed to and the voice was cutting. Therefore, we solved these issues quite easily and tightened up the news package.
#RG
We had re-filmed the vox pops and luckily got some great answers!
Whilst editing we realised some of the answers were quite lengthy and had to cut them and make transitions between each vox pop to make sure it flowed properly.
We put in the right place of our news package and checked that it flowed correctly and it did.
I put a 'fade in audio and video' and a 'fade out audio and video' on each vox pop, however I noticed that the video fades out too early and the person is still speaking. I had to shorten each video fade. Then I realised that the audio was fading out too early and the ends of their sentences weren't being heard. As a result, I made the audio fade out much later so that the person could be heard properly.
There were some minor issues like there was a subtitle stripe coming up where it wasn't supposed to and the voice was cutting. Therefore, we solved these issues quite easily and tightened up the news package.
#RG
Changes to the News Package
In a previous blog I mentioned that we got some feedback and listed the changes I needed to make. We have tried to make all of the changes. This is what we managed to do:
#NK
#NK
Wednesday, 20 March 2013
Tuesday, 19 March 2013
Monday, 18 March 2013
Filming in Central
When we went to central london to film we knew we had to get many filler shots. We had a plan to visit many different locations e.g Piccadilly Circus, Leicester Square and Covent Garden.
First, we visited Covent Garden but we could not find many music related shots. We found some singers singing in the square of Covent Garden but were not useful to us. We then filmed a shot of people walking past the camera. We put the camera in the middle and the people passed on either side. We filmed this for many minutes in order to speed it up when editing.
Then we walked to Leicester Square and filmed in Trocadero. We got many shots of people dancing in a quiet low lit area. This provided us with a filler shot as it is associated with music. We took many shots e.g close-ups of peoples feet and hands, zooms of the dancers and pans of the dancers too.
Then we walked down and saw a HMV that was closing down. We decided to film this because it represents the fact that CD sales are declining due to the rise in illegal downloads. We took 4 different angles of this shop just to ensure that whilst editing we got the right shot.
We then went to Piccadilly Circus and filmed the adverts and many panning shots.
We attempted to film some vox pops however there were not many people from our target audience and not many people were willing to stop as it was very cold.
#RG
First, we visited Covent Garden but we could not find many music related shots. We found some singers singing in the square of Covent Garden but were not useful to us. We then filmed a shot of people walking past the camera. We put the camera in the middle and the people passed on either side. We filmed this for many minutes in order to speed it up when editing.
Then we walked to Leicester Square and filmed in Trocadero. We got many shots of people dancing in a quiet low lit area. This provided us with a filler shot as it is associated with music. We took many shots e.g close-ups of peoples feet and hands, zooms of the dancers and pans of the dancers too.
Then we walked down and saw a HMV that was closing down. We decided to film this because it represents the fact that CD sales are declining due to the rise in illegal downloads. We took 4 different angles of this shop just to ensure that whilst editing we got the right shot.
We then went to Piccadilly Circus and filmed the adverts and many panning shots.
We attempted to film some vox pops however there were not many people from our target audience and not many people were willing to stop as it was very cold.
#RG
Director's Commentary; Opening Sequence (Plan)
Establishing shot of the bus;
The initial shot of the bus is to set the location which is Camden Town. Our target audience is the youth culture there we decided to establish the setting in a location that is familiar to our target audience - Camden Town is renowned for being home to many markets that offer cheap products that appeal to youth. It is also popular for music and buskers and artists look to sell their music.
General shots of the public;
These shots further establish the location and the shots also suggest that our news can be reviewed by anyone, not just youth.
Long shot of musician;
Since our brand focuses on music, we decided to get a shot of a musician. This gives the audience a vague idea of what our brand is about; local, upcoming artists.
Tilt shot of headphones;
We are generally building up the opening sequence - initially we have generic shots.
This shot of the headphones further suggest that our main focus is on music.
Rappers;
We have a brief montage of rappers that we were able to film on the street. By this point the audience should have an idea that our brand is about music.
The shots are fast to create a build up to the final clip before the beat "drops".
We hear a sound clip from one of the artists which "moulds" with the music.
It gives a snippet of the kind of artists we promote.
Music;
At this point the beat "drops". The music has a melody that people will remember as well as enjoy.
White transition as we enter the main part of the opening sequence.
Shot of equaliser, relates to music
Shot of dancers shadow;
Music is what people dance to and we decided to get a shot of the shadow rather than the person as it is more conceptual. We were inspired by the iTunes posters.
Shot of DJ on the decks;
DJ's manipulate music - throughout this opening scene we wanted to incorporate as many things as we could that relate to music.
Shot of strobe lights; our brand is "colourful and eccentric" and this is something we wanted to portray.
Shot of "stereo bags" - something that may appear to youths. It's fashionable and relates to our theme of music.
A montage; shots of decks, glow sticks and t shirts; these are fast to build up to the last scene.
Panning shots of record;
Records are what people used to use to listen to music. We want to show that we talk about all types of music since the genres shown on the records. We also wanted to show how music has evolved.
Last scene;
Zoom from a spinning record and the title fades on as well as the slogan and the scene fades to black. We wanted to last scene to be slow so that the audience can remember our title as well as slogan.
#AB
The initial shot of the bus is to set the location which is Camden Town. Our target audience is the youth culture there we decided to establish the setting in a location that is familiar to our target audience - Camden Town is renowned for being home to many markets that offer cheap products that appeal to youth. It is also popular for music and buskers and artists look to sell their music.
General shots of the public;
These shots further establish the location and the shots also suggest that our news can be reviewed by anyone, not just youth.
Long shot of musician;
Since our brand focuses on music, we decided to get a shot of a musician. This gives the audience a vague idea of what our brand is about; local, upcoming artists.
Tilt shot of headphones;
We are generally building up the opening sequence - initially we have generic shots.
This shot of the headphones further suggest that our main focus is on music.
Rappers;
We have a brief montage of rappers that we were able to film on the street. By this point the audience should have an idea that our brand is about music.
The shots are fast to create a build up to the final clip before the beat "drops".
We hear a sound clip from one of the artists which "moulds" with the music.
It gives a snippet of the kind of artists we promote.
Music;
At this point the beat "drops". The music has a melody that people will remember as well as enjoy.
White transition as we enter the main part of the opening sequence.
Shot of equaliser, relates to music
Shot of dancers shadow;
Music is what people dance to and we decided to get a shot of the shadow rather than the person as it is more conceptual. We were inspired by the iTunes posters.
Shot of DJ on the decks;
DJ's manipulate music - throughout this opening scene we wanted to incorporate as many things as we could that relate to music.
Shot of strobe lights; our brand is "colourful and eccentric" and this is something we wanted to portray.
Shot of "stereo bags" - something that may appear to youths. It's fashionable and relates to our theme of music.
A montage; shots of decks, glow sticks and t shirts; these are fast to build up to the last scene.
Panning shots of record;
Records are what people used to use to listen to music. We want to show that we talk about all types of music since the genres shown on the records. We also wanted to show how music has evolved.
Last scene;
Zoom from a spinning record and the title fades on as well as the slogan and the scene fades to black. We wanted to last scene to be slow so that the audience can remember our title as well as slogan.
#AB
Saturday, 16 March 2013
Working on the Evaluation Powerpoint
It's almost time to hand in all our work so we have started the Evaluation Powerpoint. We are all each working on different elements of it. So far I have done Key Elements of Title Sequences and News Packages and am just working on it to make it very detailed and with lots of pictures so that it isn't boring!
#RG
#RG
Our Main News Story
I have written out our main news story to do with illegal downloads.
Illegal Downloads are KILLING the music
industry
By Riya
Gaglani
Imagine spending blood, sweat, tears and a LOT
of money into making your very own music track, and someone just downloads it
for free. How would you feel?
This is exactly what is happening in this
generation. Illegal downloads and file sharing has become a widespread trend
which is only getting worse. It has become such a casual part of our lives that
we don’t even realise the effects it has on the music industry. But frankly,
does anyone care?
Realistically, if you can get something for
free, then why should you pay for it? This is the mindset of today’s
generation. If you can download an artist’s music for free, then why should you
pay for it? But none of us think about the implications and consequences it has
for the artist and their record label. Phil Sturridge, a local London Record
Label Manager, said “Our profit margin is going out the window with the
increase in illegal downloads. I think there should be monitoring put in place
for such file sharing websites and my job shouldn't be hindered because of a
fault in the system”. He describes how he has to constantly put money in with
very little returns.
A.Star, an upcoming UK artist, said “I have to
keep making free mix tapes to get myself out there and get myself heard. It’s
okay for big artists because they make most of their money from touring and appearances
but for people like me, small artists, we have nothing to fall back on.” Before
A.Star was signed by a small music company, he was on the streets of Camden,
selling his mix tapes for as little as £3 and sometimes giving them out for
free. He also made a point that, “no ones to blame, every job has its side
effects, this is mine.”
A study showed that most young adults and
teenagers (64%) illegally download music through file sharing websites, so why isn't there any sort of regulation put on these websites? There are hundreds of these
websites all over the internet but still there is nothing anyone is doing to
stop this growth. Will this trend continue, or it will it be stopped? Only the
future can tell.
#RG
Wednesday, 6 March 2013
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