Focus Group

Here is the video of the focus group that me and Kaira conducted which was very successful. The conversation flowed very well and the group had many answers to the questions we had.                                                                       From doing this focus group we have learnt many things which will assist us with making many decisions.
As this group was our target audience we took all the different opinions into account. This focus group helped us to decide certain things as:

1. The youth watch many different music channels depending on what genre they listen to. Therefore we need to include ALL genres within our music channel.
2. They obtain their music news from different platforms, but mostly TV and websites which is what we were looking for.
3. We got good feedback on our logo and which colour the group preferred. It was clear that the majority preferred purple, this has helped us a lot as we are more likely to pick purple instead of blue.
4. They felt that the increasing amount of swear words was not needed in order to make a point and this destroyed the song as they would need to bleep them out.
5. Finally it was clear that the majority of this group downloaded music quite often in comparison to paying for an album. They also stated that they tend to download music of new artists to see if they like them. This is an interesting idea which can be discussed.                                                                                                             Overall I would say this focus was very helpful and  has helped us stay on track.                                                                                                  #NK