Storyboard is looking GOOD

Here is our storyboard so far and I must say Kaira is doing an excellent job! She'll tell you more about it in her blog! x

#RG

Focus Group

Here is the video of the focus group that me and Kaira conducted which was very successful. The conversation flowed very well and the group had many answers to the questions we had.                                                                       From doing this focus group we have learnt many things which will assist us with making many decisions.
As this group was our target audience we took all the different opinions into account. This focus group helped us to decide certain things as:

1. The youth watch many different music channels depending on what genre they listen to. Therefore we need to include ALL genres within our music channel.
2. They obtain their music news from different platforms, but mostly TV and websites which is what we were looking for.
3. We got good feedback on our logo and which colour the group preferred. It was clear that the majority preferred purple, this has helped us a lot as we are more likely to pick purple instead of blue.
4. They felt that the increasing amount of swear words was not needed in order to make a point and this destroyed the song as they would need to bleep them out.
5. Finally it was clear that the majority of this group downloaded music quite often in comparison to paying for an album. They also stated that they tend to download music of new artists to see if they like them. This is an interesting idea which can be discussed.                                                                                                             Overall I would say this focus was very helpful and  has helped us stay on track.                                                                                                  #NK

TECHNICAL DIFFICULTIES!

TOO MANY TECHNICAL DIFFICULTIES!

Hey, it's Riya here,

We originally had planned to carry on improving the website and blogging but the Internet was not connecting, so therefore we had to go to Plan B and start writing our 'About Us' page and work on the music. I'm glad that we got on with other work and didn't let the Internet problem stop us from getting on with it.

We hope the Internet gets sorted out for next lesson!

#RG

Focus Group

Me & Nicky conducted the focus group today. We gathered a bunch of volunteers who were willing to feed us their opinion, so in the future we'll be able to feed them MUSIC NEWS.
The focus group enabled us to better our knowledge on what the public are looking for in a music website. The focus group went better than expected, they gave us all the answers we were looking for as they all obviously had a passion for music. 
They had a great group rapport,  were loud, humorous, youthful, full of energy, opinionated & did i mention LOUD. The only stress was their inability to speak one at a time, they couldn't help but speak over each other as they debated on the questions i used to prompt them into discussion. Otherwise all in all, it was 10/10.

Nicky will further update you with how the focus group went when she uploads the footage of the focus group in action..

#KK
  

Earmunch Questionnaire

We have put together a questionnaire which will assist us in making the right choices. As our target audience give their perspective on what they may like or dislike, we hope this will gear us in the right direction to what they would like within Music News. Within this paper questionnaire we have asked relevant questions which can help us on big decisions, such as which colour logo they would prefer. This will ease the decision for us as it would be clear which colour appeals to our audience more.

We are considering doing a focus group instead of just a paper questionnaire in order to build  rapport and for conversation to flow better, therefore if there are any additional questions they can be asked. We may also do the paper questionnaire too for those people who may be too shy to speak out but have an opinion.
#NK

Just Working Hard!

Everyone seems to be working really hard today! DETERMINATION!

Arthur and Kaira working on Logo Ideas and the Storyboard

Riya (me) working on what to write on the website

Nicky working on the website

#RG

SHOT LIST

#KK

Website

We have started working on our website; we have chosen a template that we think would suit our music based channel. There have been problems logging onto wix and therefore we have been held back. We have changed the tabs on the website to the different genre of music available, in addition to an about us/contact page and a home page. We have also tried to embed our 'Earmunch' logo to the website but there have been difficulties. 

#NK

Location Ideas

We have started discussing where we would like to go and film, and we have decided we need somewhere that is rather busy and has a lot of busking or performances. We thought of a few places:

Covent Garden: is licensed for street entertainment and contains a large number of entertainment facilities. Such as Covent Garden square: The space is popular with street performers, who audition with the site's owners for a timetabled allocated slot. The courtyard space is dedicated to classical music only. There are street performances at Covent Garden Market every day.
Covent Garden would be  a good location for us as we are guaranteed to get good footage in regards to performances, in different genres.
 If we choose Covent Garden to film, we will definitely be visiting the markets and the square.

 

Camden Town: is well known for its markets and shops which are strongly associated with entertainment, fashion and music. Camden also has surrounding shops which are popular with young people. This is relevant for us as our target audience is young; therefore we will be able to get good footage and may be even recognisable to our audience as it is Camden.

We would be able to get the footage we need, associated with music as there are street performances which would be useful. If we choose Camden as our location we will be filming in many places but mostly markets which surround Camden such as Buck Street market, Stables market and Camden Lock village markets which surround Camden such as Buck Street market, Stables market and Camden Lock village.

RESEARCH INTO MUSIC WEBSITES

MTV

T4

E4

SBTV

Conclusion: 

All these websites have aspects which we would like to incorporate on to the Earmunch website.

All these channels have certain things in common in which we would also like to include, such as broadcasting a variety of music genres to the audience. In addition to addressing social issues occurring which are through news stories and they target adolescents. 

We have concluded that when it comes down to the making of a website many  aspects need to be considered. For instance,  having the right layout and colour theme, in addition to presenting the content in a way that a variety of viewers can enjoy. 

We have talked about certain things we want to include after looking at these websites:
1) A live twitter feed which was evident on most of the websites we viewed. This will keep viewers up to date on our website even if they do not have a Twitter account.
2) Some sort of official chart where we have our top songs listed which could also be in video form like MTV.
3) A slide show at the top of the page showing pictures of upcoming artists or our recent news stories. Therefore the viewers do not have to go looking for it.
4) And finally we discussed theme colours, as on all the websites we looked at the logo which stands out against the background. Therefore we came to the conclusion that if the logo is dark then we will go for a lighter background colour e.g white.If the logo is bright we would go for a background that is dark, for instance black

Looking at these websites has really helped us think about decisions that need to be made in order to have an effective music news website. We hope to incorporate what we have researched into Earmunch News.

#NK